No matter where you are in your business venture, whether you are starting a small business or purchasing an existing company or franchise, you need to take steps to evaluate the business’s potential and your abilities to make it work. You will need to research the risk and benefits of the opportunity at an in-depth level. The evaluation of business requires financial, product and human resource analysis. Make sure you review the potential pitfalls inherent in the business to make an informed decision and increase your chances of success.


Most businesses fail because of poor management and the owner’s inability to manage their resources. So, before you even start researching the feasibility of your idea and the market you plan on entering. Start by evaluating your talents, desires, and goals. Consider your willingness to take risks as well as the amount of time and energy you’ll need to make the business a success.

Financial Components

After you learn everything there is to learn about the investment required to purchase the existing business or franchise or the start-up costs you’ll need initially, evaluate your resources. The components that make up a financial assessment includes the amount you have in your savings to add to the initial investments.

Market Research

Perform an extensive market research project to determine the feasibility of your business. In addition to gleaning statistics of trends and current customer buying patterns, you need to know who your customers are, where they are located and what kind of competition exists in your area.

Risk Assessment

A complete evaluation of a business opportunity includes a risk assessment. An honest appraisal of the potential risks inherent in your new business can help you prepare for possible problems and decide whether the risks are worth the investment. The general state of the economy, weather events, and your competition’s competitiveness are some risk assessment factors that could negatively affect your business.


Finally, evaluate the amount of support you expect to receive from your family and the community. You’ll most likely spend an inordinate amount of time in the initial stages of opening your new business, which could affect your family relationships.